Are the Grammy’s next in line for a diversity shakeup?

by Vanessa J. Cheeks

She took the stage, doling out tearful “thank you’s” to her husband and child in breathless surprise as she accepted the 59th Grammy Award for Album of the Year. Adele, not Beyoncé took home the honor for her album 25. A shock to not only herself but to the rest of us watching at home.

Not lost on Adele, who acknowledge the monumental impact Beyoncé’s Lemonade had on the music industry and Black people specifically, was the inability for white artist to create a body of work that directly speaks to black listeners. ” The way you make me and my friends feel, the way you make my black friends feel is empowering.” said the 28 year old songstress during her acceptance speech.

Less than 20 percent of Album of the Year recipients have been black artists and Lemonade would have made Beyoncé the first black female artists to take it since the Miseducation of Lauren Hill in 1999. In a  tweet, Solange Knowles, who snagged an award for her single Cranes in the Sky took to twitter to talk about the struggle of black artists to be recognized in such a prestigious category.

“There have only been two black winners in the last 20 years for album of the year there have been over 200 black artist who have performed,” Knowles tweeted, then deleted.

This is not the only major award show to get the lights shed on their problematic practices. Other major academies are making big changes to accommodate the ostracized minority members after public outcry.

The Oscars set a goal to double diverse membership by the year 2020 with intense initiatives including extending voting status to ten years, recruiting new members sans their previous sponsorship requirement and adding new members to their board. This was all in response to April Reigns viral hashtag #oscarssowhite protesting the fact that nominations for the top four categories at the 2016 Oscars were held only by white actors, despite stellar performances from their minority counterparts.

The British Academy for Film and Television Arts followed suit with more substantial changes to their membership process. They also made it clear that any body of work that did not feature a diverse cast would never be considered for top awards. Check and Mate Oscars.

So what does this mean for the Grammy’s? In years past the award show has been challenged on their lack of diversity which rears its ugly head, like other award shows, in their voting practices.  Members are given free rein to cast opinions (or not) on genres they have little knowledge of. A 2014 article written by Rob Kenner describes the system as “fatally flawed.”

“Bottom line: the vast majority of the nominations are chosen by people who have little real expertise in a given field. I refrained from voting in heavy metal and classical because I know very little about those genres. But I could have if I wanted to, and that strikes me as a problem.” Wrote Kenner in 2014 and little has changed.

The practice does not leave heavy metal gods out in the cold but statistically proves that black artists are overlooked, underrepresented or stuck in an “urban” category despite our hand in laying the foundation for much of music today.

Not everyone see’s the lack of major award wins as a diversity issue.
The introduction of the Urban Contemporary award, a category of R & B first awarded in 2013, the Hip Hop category was added in 1995 are examples of the Grammy’s recognizing music traditionally made by black artists and awarding them for work done in their genres.

But is it enough? As seen with other award  shows it’s not the bodies of work that are not  good enough. Issues arise when systems in place keep these artists from receiving awards that transcend their pre-determined category,awards like album of the year. Beyonces Lemonade contains rock, country, r & B, and “Urban Contemporary” sounds and was accompanied with a visual album that was stunning. It was an album of albums and yet it did not transcend?

While the Recording Academy has made way to include streaming services (which made way for chance the rapper) the next move should be in diversifying its membership and re-tooling the voting process. This means encouraging those who actually listen and connect with black music be heard on who should be taking home these top awards.

The pressure to build your brand: Post 3

With the birth of social media the world was instantly able to share individual stories with a global audience. Then came the age of Youtube and Vine which allowed it’s users to find a niche and build their own personal brand.

Now, you see them everywhere. At red carpet events, on Television and they are making big bucks with some “viners” pulling in upwards of 20 thousand dollars per sponsored campaign. With the dawn of the monitization age, it seems as if there is a huge push in some industries for it’s rising stars to have and personal brand. You have to market yourself, find your niche and use it to make money but, what if you can’t find that spark that makes you special?

I have faced that dilemma in particular. I know I am unique and I know I posses many admirable qualities including industry experience but, finding and developing my personal brand has always seemed out of reach.

There are literally lists, tricks, videos and seminars dedicated to the development of your own personal identity that you package and deliver to the world and ( from what I can find) none that tell you what to do if you cannot seem to locate or articulate what you have to offer.

So, I am making my own list!

  1. Don’t wait until you’re an expert. I have been in school for a while but, without that expensive piece of paper I feel like a nobody in my field. Even if you know your stuff it can be difficult to share your knowledge with confidence. Do it anyway but, use sources to back you up.

2. Talk about everything- You might not know exactly what you want to be the expert in or what you want to share so cast a wide net and see what sticks.

3. Don’t force it- Yeah everyone is telling you to find your brand but, it doesn’t have to happen overnight. Take your time and really put effort into it once you find it. It is ok if you don’t have an exact idea yet.

4. Don’t get discouraged and ask for help. It can be hard to talk about yourself let alone develop a personal brand based on what you know or are good at. Have someone make you a list or bounce ideas off of a professor or friend.

Millennials out of reach for some candidates : Post 2

With the Democratic primary debates over, candidates are using media appearance and coverage to reach young voters who may decide this election. Citizens of voting age tend to swing elections however, the caveat to that statement is, they are only elections featuring candidates they care about with voting rates of voting aged population fluctuating from a low of 58.4% to a high of 65% in both the 2004 and 2008 elections according to the United States census.

Candidates using Public Relations tactics to reach their constituency is nothing new starting with Andrew Jackson (7th President of the United States) appointing Journalist Amos Kendall to his staff as an adviser to keep public opinion high. The difference now is that reaching young adults is difficult. With factors that are starkly different from previous generous, millennials in particular are more diverse, tech savvy and issue savvy than current candidates expect and it shows in how presidential hopefuls are attempting to reach this key demographic… and falling short.

Young adults aren’t biting and are actually criticizing event the political front-runners for sometimes phony attempts at being relevant and skirt tailing of issues that matter to them.

Young person reacting to Hillary Tweet
           Young person reacting to Hillary’s poor tweet.

Bad tweets that seem to mock the very real turmoil of student loan debt, auditioning for popular television shows and performing the newest dance craze could be great for ratings however, these stunts attempted by presidential hopefuls don’t seem to resonate with the people they are attempting to reach and the pitfalls are also not going unnoticed by their opponents.

Take a look at some key issues Millennials Care about here.

         Young Voters share what concerns them on CNN.com

Black Lives Matter classified as hate group by FOX news.

Black Lives Matter movement, started from the unrest in Ferguson Missouri when a young, unarmed black man was shot by a city police officer has been vocal in their disdain for police brutality that is often aimed at black and brown citizens and have now been accused of being a hate group.

Their activism and unapologetic rabble-rousing has garnered even international media coverage as well as an international following with supporters from Palestine, Israel, and the United Kingdom stating people of color will no longer be complacent in regards to systematic racism in law enforcement.

In the world of civil rights an understanding of how the media works can go a long way. Knowing that being disruptive and almost ” crazy” will get you noticed and get attention to what you’re saying. Many in the media and public have denounced their tactics but, they are not out of bounds for a civil rights movement and don’t have to do much if anything to recover.

Martin Luther King Jr. himself knew how to use the media of the 1960’s and that knowledge was showcased in the movie Selma. Showing the opposition in a poor light through the media gets results. Recently BLM harassed Bernie Sanders opening the door for bringing race issues with law enforcement into the political sphere. After that publicly televises and shared event, every presidential candidate was asked or talked about BLM.

The Black lives matter movement may be getting flack from the media and namely Fox news but, as a movement and a brand it is exactly what works for them.